CBA with Web al Chilo and MagillaGuerrilla in the sale of their respective share capital to Fifth Beat and the concomitant reinvestment of their partners in the creation of an Innovation Hub.
Web al Chilo S.r.l., a company that offers advanced online product management and development services, and MagillaGuerrilla S.r.l., a MAdTech Company that invests in technology applied to marketing and advertising, have completed the sale of their respective share capital to Fifth Beat S.r.l., a leading operator in the customer experience and digital design sector participated by Xenon Private Equity Small CAP, a private equity fund specializing in high-tech B2B service companies.
The deal marks a significant step in the creation of a new entity in the Italian digital landscape, combining advanced customer experience and design driven innovation skills with eCommerce and martech skills. The integration of the assets and knowledge of Web al Chilo and MagillaGuerrilla with Fifth Beat will allow to build significant synergies, expanding the group's portfolio of services.
The creation of this new entity is geared toward achieving ambitious goals, including the expansion of market presence, optimization of operational processes and continuous innovation to serve organizations in managing the digital relationship with their customers.
“These acquisitions represent an important evolution of our position in the digital sector,” said Raffaele Boiano, CEO of Fifth Beat. “We are thrilled to welcome the Web al Chilo and MagillaGuerrilla teams, believing that making synergy will allow us to achieve more ambitious goals than the sum of the parts. Our shared vision, depth of expertise across departments, and commitment to a flexible and collaborative service model will enable us to deliver even greater value to our clients. Balancing growth in the marketplace with service quality while investing in innovation and sustainable development will be the challenge of the coming months.”
The CBA firm, with a team led by Ilaria A. Belluco and Luca Fabbrini, with senior associate
Alessia Crozzoli and associate Fabiano Belluzzi, assisted, first, Web al Chilo and, then, MagillaGuerrilla for all aspects related to the sale of the shares as well as for the simultaneous reinvestment in Fifth Beat of the respective founding partners, in a transaction aimed at consolidating the project and the synergies between the companies.
Fifth Beat and Xenon Private Equity Small CAP were assisted in all aspects of the transactions by Fabio D'Esposito, who led the team of Sani Zangrando Studio Legale together with associates Edoardo Tullini and Marianna Moscarelli.
Minority shareholder Innovative RFK S.p.A. was assisted by Grimaldi Studio Legale with a team led by Annalisa Pescatori.
Deloitte Legal assisted Banco BPM S.p.A. on the legal aspects of financing to support the acquisitions with a team coordinated by Head of Debt & Finance Gabriele Pavanello and formed by associates Filippo Schiera and Annalisa Driussi.
The transactions saw the involvement and direction of Circlebrain S.r.l. as strategic advisor with partner Fiamengo Federico assisting Web Al kilo, MagillaGuerrilla and Innovative Rfk S.p.a. in the preparation and execution of the transaction.