What consumer protection in the omnichannel era? Reflections on new forms of marketing communication
05-31-2019
In a highly competitive market, the key factor of purchasing decisions shifts from product to service, or rather, to the customer experience as a whole.
Source: Il Sole 24 Ore
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| Il Sole 24 Ore 31.05.2019 | 1.27 MB |  |
Barbara Sartori