Barbara Sartori

Barbara joined the Firm in 2009 and previously worked in important Italian law firms.
She is a lawyer with extensive experience in international commercial law, focusing on the protection, management and strategic exploitation of intellectual property, creativity and technological innovation.
Barbara advises Italian and international companies on the protection and commercial exploitation of intellectual property rights, including trademarks, patents, domain names, geographical indications, trade secrets, software and creative content (photographs and videos). Her practice covers contractual and regulatory advice, as well as the management of litigation and extraordinary transactions involving intangible assets.
Her work includes the structuring and negotiation of licensing agreements, technology transfer arrangements, joint development projects and complex commercial agreements, as well as advising on commercial communication, advertising and consumer protection matters.
Barbara also assists companies in technological innovation and digital transformation projects, with particular focus on the legal aspects related to software, data, digital platforms and artificial intelligence. She regularly advises clients operating across various industries, including TMT, energy and food & beverage.
She is recognised by the international legal guides Chambers & Partners (in both the Europe and Global rankings), Legal 500, Leaders League and Best Lawyers as a recommended lawyer in intellectual property, TMT and information technology. She is also featured in Legalcommunity's IP&TMT report rankings in the Leaders League categories of Fashion Law, Patent Litigation and Trademark Litigation.